Questions on Marketing on Positioning and Brand Strategy ……………………..?

Identifying a unique position that offers a combination of benefits that are desirable to the target market and are not affected by competition is a key step in the ___________process.
A. product differentiation
B. positioning
C. value proposition
D. VALS
E. Geo-demographic

________________is the positive differential effect that knowing the brand name has on customer response to that product.
A. brand loyalty
B. brand preference
C. brand valuation
D. brand equity
E. none of the above

An advantage over competitors gained by offering consumers greater value is called a _________________.
A. USP
B. positioning statement
C. target market
D. competitive advantage
E. none of the above

Ensuring a product occupies a clear, distinctive and desirable place relative to competitive products in the minds of target consumers is called___________.
A. market positioning
B. market segmentation
C. target markets
D. competitive advantage
E. none of the above

Answer
B.D.D,A