What Is A Great Brand Like

What is a Brand?

My definition of a brand is the perception of value that customers think they will receive when they buy a certain product or service.

Keys to Creating a Great Brand (Click link for video)

A great brand is "the gift that keeps on giving", even when you make a mistake, because their perception is already set. A key to brand value is consistently.

There are 4 key questions to building a great brand

1. What is the value that our customers want or need that we can actually deliver?

2. How can we create that value?

3. How can we deliver that value?

4. How can we let our customers and prospective customers know that we can deliver that value?

Answer these questions.
Then you have the entire core to building a great brand. That's ALL!

Learn more...

What Is A Great Brand Like News

Sep

2010-09-09

Sep

The Girl with the Dragon Tattoo

2008-09-15

List Price: $14.95Amazon Best of the Month, September 2008: Once you start The Girl with the Dragon Tattoo, there's no turning back. This debut thriller--the first in a trilogy from the late Stieg Larsson--is a serious page-turner rivaling the best of Charlie Huston and Michael Connelly. Mikael Blomkvist, a once-respected financial journalist, watches his professional life rapidly crumble around him. Prospects appear bleak until an unexpected (and unsettling) offer to resurrect his name(read more)

May

The Girl Who Kicked the Hornet's Nest

2010-05-24

List Price: $27.95Amazon Best Books of the Month, May 2010 As the finale to Stieg Larsson's Millennium Trilogy, The Girl Who Kicked the Hornet's Nest is not content to merely match the adrenaline-charged pace that made international bestsellers out of The Girl with the Dragon Tattoo and The Girl Who Played with Fire. Instead, it roars with an explosive storyline that blows the doors off the series and announces that the very best has been saved for last. A familiar evil (read more)

Jul

The Girl Who Played with Fire

2009-07-27

List Price: $15.95Amazon Best of the Month, July 2009: The girl with the dragon tattoo is back. Stieg Larsson's seething heroine, Lisbeth Salander, once again finds herself paired with journalist Mikael Blomkvist on the trail of a sinister criminal enterprise. Only this time, Lisbeth must return to the darkness of her own past (more specifically, an event coldly known as "All the Evil") if she is to stay one step ahead--and alive. The Girl Who Played with Fire is a break-out-in-a-cold-swea(read more)

Aug

Freedom: A Novel

2010-08-30

List Price: $27.99Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)

Aug

Freedom: A Novel

2010-08-30

List Price: $28.00Price: $15.12You Save: $12.88 (46%)27 used & new from $13.95Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)

Sep

You've Got A Brand, Now What To Do With It?

2010-09-09

If you're like a lot of companies, you may think great brands can be intentionally made. No matter how hard you may try – you come up with an idea and try to control how the public uses that idea – ultimately your brand will be ...

Sep

Rights & Responsibilities : Trautman Family Farm

2010-09-09

But Rights - everyone has the rights thing down cold - it is my RIGHT for this - really good things - like "to free speech" - that is an advanced society - RIGHT to food - personal rights - right on - I am so with you - but I don't hear anyone .... One is, Gary already has two questions he's come up, after wrestling with some kind of meaningful 'certification' for those farms that do a great job with their soils and cattle - they have - they deserve - a great brand. ...

Sep

Great brands don't products. They sell an ethos. « Bebranded's Blog

2010-09-01

What you make is easily commoditized. A great brand “uncommoditizes” you. It is the soul of your company and that is something extremely difficult to duplicate. It's like someone trying to be just like you. They can't pull it off. ...

Sep

Story is more important than the brand

2010-09-06

Great brands, like Apple, Google, Southwest, Amazon, Zappos, et al. are not great storytellers. They are great story enhancers. Each and every decision they make is done to bring the brand to life in a way that makes customers' stories ...

Sep

Naming a Brand: the Name Hurricane – Part 1

2010-09-07

They are all excellent descriptions of various types of names and I think they make excellent starting points to generate great names. A great way to generate new names is brand-name-brainstorm (or as we like to call it: the name ...

Sep

Gillette's Summer Job Campaign Proves Successful

2010-09-09

Gillette, as a brand, is on par with the likes of Kleenex, Nike, UPS, and Chevy.

Sep

Caught in the Net: Women on the verge of a sonic meltdown

2010-09-09

I frequently get sent music by bands I've never heard of. It tends to pile up in emails and CDs, but occasionally I'll take a shot on one: reasons for doing so can be fickle – a good name or cover art – but more likely it will be if the music comes from a label I like.

Sep

Google Instant search is impressive tech, odd branding quest

2010-09-09

Google's questionable decision to call a big press event to roll out a groundbreaking search function - in a near-Apple celebration - is quite an odd choice to announce Instant to a world that can figure it out in not much more than one keystroke.

Sep

Aroldis' impact felt from Cincinnati to Cuba

2010-09-09

MIAMI -- His emergence from the bullpen last week brought great anticipation, high hopes and the crowd at Great American Ball Park in Cincinnati to its collective feet.

Sep

EXCLUSIVE VIDEO: Carrie Underwood Shares Her Secret to Great Skin

2010-09-09

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Sep