Positioning In The Market

From Wikipedia, the free encyclopedia

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.

Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.

The original work on Positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as much as it was focused on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder", the point was to say something so shocking (it was by the standards of the day) that it cleared space in your brain and made you forget all about who was #1, and not to make some philosophical point about being "hungry" for business.

The growth of high-tech marketing may have had much to do with the shift in definition towards competitive positioning.

Positioning In The Market News

May

2013-05-24

May

Inferno: A Novel (Robert Langdon)

2013-05-13

Amazon Exclusive: Inside Inferno Explore the sights of Inferno alongside Robert Langdon in this exclusive first look at Dan Brown's latest thriller. As Langdon continued on toward the elbow of the square, he couldsee, directly ahead in the distance, the shimmering blue glass dial of the(read more)

Aug

Ricochet: A Novel

2006-08-14

List Price: $9.99#1 NEW YORK TIMES BESTSELLING AUTHOR SANDRA BROWN IS BACK WITH A SPINE-TINGLING STORY OF MURDER AND BETRAYAL -- AND A HOMICIDE DETECTIVE'S STRUGGLE WITH HIS OWN RULES OF CONDUCT. When Detective Sergeant Duncan Hatcher is summoned to the home of Judge Cato Laird in the middle of the night to investigate a fatal shooting, he knows that discretion and kid-glove treatment are the keys to staying in the j(read more)

May

And the Mountains Echoed: A Novel

2013-05-20

List Price: $9.99An Amazon Best Book of the Month, May 2013: Khaled Hosseini?s And the Mountains Echoed begins simply enough, with a father recounting a folktale to his two young children. The tale is about a young boy who is taken by a div (a sort of ogre), and how that fate might not be as terrible as it first seems?a brilliant device that firmly sets the tone for the rest of this sweeping, heartbreaking, and ultimately uplifting novel. A day after he tells the tale of the

Apr

Don't Say A Word

2011-04-15

List Price: $5.99From #1 New York Times Bestselling Author Barbara Freethy come an award winning tale of romance and suspense. Fans of Carla Neggars, Karen Robards, and Nora Roberts will enjoy this intricately suspenseful story that begins with the question -- what if you looked exactly like someone in a famous photograph?... (read more)

May

The Great Gatsby

2003-05-26

List Price: $15.00In 1922, F. Scott Fitzgerald announced his decision to write "something ... (read more)

May

Peak Shares to Resume Trading and Peak Provides Updated LongKey Financial Figures

2013-05-24

Peak Positioning Technologies Inc. is pleased to provide updated financial information further to its press release dated April 17, 2013. A trading halt on the Company's shares had been in effect since ...

May

Europe Blood Banking Market Discussed by VPG in New Insightful Report Now Available at MarketPublishers.com

2013-05-23

The European market for blood banking is poised to experience considerable transformation over the next five years, driven by the convergence of various trends, among them: more strict regulations; continuous developments in diagnostic technologies, system engineering and automation, and IT; as well as increasing competitive pressure.

May

US Clinical Chemistry & Immunodiagnostics Market Scrutinised in New In-Demand VPG Report Available at MarketPublishers ...

2013-05-22

Owing to a number of factors like new and more stringent regulations; advances in diagnostic technologies, system engineering, automation, and IT; as well as intensifying competition, the clinical chemistry and immunodiagnostics markets are undergoing significant changes.

May

Research and Markets: Korea's O2O Market Report 2013

2013-05-23

Research and Markets has announced the addition of the "Korea's O2O Market Report" report to their offering.

May

Military Robot Market

2013-05-23

NEW YORK, May 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Military Robot Market http://www.reportlinker.com/p01191296/Military-Robot-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Aerospace_and_Defense ...

May