Nestle's Sweet Dreams You Can't Resist
William Arruda, called the personal branding guru by Entrepreneur magazine, is the founder of Reach Personal Branding. He shares his personal-branding wisdom through his public speaking and his bestselling book, Career Distinction: Stand Out by Building Your Brand.
But he is also passionate about TV commercials. In fact, William has
an enormous collection of advertisements dating back to the 1970s.
Sadly, he says, most of his TV ads are on VHS. But thanks to the
Internet and YouTube, he nonetheless has access to most of the
commercials he has collected over the decades.
Here, William shares some of his favorite ads. And true to his
style, he offers up a lesson for how the ad relates to your personal
brand—after all, it's all about personal branding... at least, in his
world.
Client: Nestle
Campaign: Sweet Dreams You Can't Resist
Year: 1986
We love this commercial because…
It's among the most creative ads William says he's ever seen, and it has a spot on his Top 10 list.
"This ad is a series of Maxfield Parish paintings strung together
with a catchy tune," he says. "The connection between white chocolate
and innocence/virginity is subtle but powerful. It is all about sex and
virginity wrapped in wholesome goodness... a Nestle wrapper."
This ad and YOUR personal brand: The Nestle ad
offers a lesson to be creative in how you present your brand. Ask the
most creative people you know how they would present you and your
unique promise of value to the world.
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