Proven Method To Profit By Positioning You And Your Brand Effectively
  • Irresistible Good To Great Secrets


  • If you didn't get to read Jim Collins best selling book "Good to Great" about what makes some companies 10X more successful than their competitors, based on their performance over 10 years oor more, as measured by their public stock prices. Here is the essence of what you can learn, and you can take away as a freebie today!

Level 5 Leadership


  • Level 5 Leadership. Level 5 leaders are ambitious first and foremost for the cause, the organization, the work—not them-selves—and they have the fierce resolve to do whatever it takes to make good on that ambition. A Level 5 leader displays a paradoxical blend of personal humility and professional will.
    First Who … Then What. Those who build great organizations make sure they have the right people on the bus, the wrong people off the bus, and the right people in the key seats before they figure out where to drive the bus. They always think first about “who” and then about what.

  • Which is harder to cultivate within yourself: humility or will?
  • If Level 5 is about ambition first and foremost about the cause, the company, the work—not yourself—combined with the will to make good on that ambition, then how can each of us as individuals learn to take actions consistent with being Level 5?
  • Think of a Level 5 you have known. How did he or she become Level 5? What can we learn from that person?
  • Why do so few Level 5s get chosen for top spots in our organizations? What can be done to change this?

First Who


  • How might you tell if someone is the right person on the bus?
  • How might you tell if someone is simply in the wrong seat as distinct from being the wrong person on the bus entirely?
  • Think of a case where you had doubts, but your organization hired anyway. What was the outcome? Why did the organization hire anyway, and what do you learn from the situation?
  • If compensation is not the primary driver for the right people on the bus, then what are the primary elements in getting and keeping the right people on the bus? What role does compensation play?

Confront the Brutal Facts


Confront the Brutal Facts—the Stockdale Paradox. Retain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND AT THE SAME TIME have the discipline to confront the most brutal facts of your current reality, whatever they might be.

  • Which side of the Stockdale Paradox is harder for you: unwavering faith or confront the brutal facts? Why?
  • Think of two environments that you have been in. The first being an environment that did not confront the brutal facts and where people (and the truth) were not heard. The second being an environment that did confront the brutal facts and where people had a tremendous opportunity to be heard. What accounts for the difference between the two environments? What does the contrast teach about how to construct an environment where the truth is heard?
  • Do you have any red flag mechanisms in your life or organization? What ideas do you have for new ones?
  • In leading a team, what is your questions to statements ratio?

Hedgehog Concept (the Three Circles) of Positioning


  • The Hedgehog Concept. Greatness comes about by a series of good decisions consistent with a simple, coherent concept—a “Hedgehog Concept.” The Hedgehog Concept is an operating model that reflects understanding of three intersecting circles: what you can be the best in the world at, what you are deeply passionate about, and what best drives your economic or resource engine.

  • How long, on average, did it take the good-to-great companies to clarify their hedgehog concepts? What implications does this have about finding your own hedgehog concept?
  • Are you engaged in work that fits your own three circles: what you are passionate about, what you are genetically encoded for, what you can get paid for? Do you need to change? Which circle is hardest to get right? Why?
  • Which is more important for an organization: the goal to be the best at something, or realistic understanding of what you can (and cannot) be the best at?
  • Can each sub-unit and each person have a hedgehog concept?
  • How is the hedgehog concept different for a nonprofit organization?

Culture of Discipline



  • Culture of Discipline. Disciplined people who engage in disciplined thought and who take disciplined action—operat-ing with freedom within a framework of responsibilities—this is the cornerstone of a culture that creates greatness. In a culture of discipline, people do not have “jobs;” they have responsibilities.

    The Flywheel. In building greatness, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant heavy flywheel in one direction, turn upon turn, building momentum until a point of breakthrough, and beyond.

  • If "rinsing your cottage cheese" is important, how do you tell *which* cottage cheese is worth rinsing? In other words, if diligent attention to detail is essential, how do we decide which details are important, and which are trivial?
  • Think of two people: One being someone who only sees his or her job as a "job" and the other who understands that he or she has a responsibility. How does this difference play itself out in their work? What should we look for in locating such people?
  • If class distinctions are deeply divisive, then why do organizations persist in creating an executive class that separates itself from those who do the real work? If you ran the whole show, what would you remove to reduce these class distinctions?
  • Do you have a stop doing list? What do you put on your stop doing list?

Technology Accelerators


  • If technology cannot make or break a company's level of greatness, but only serves as an accelerator of greatness or demise already in progress, then why did everyone fall in love with technology for technology's sake during the 1990s?
  • Why is there so much hype and fear about new technologies, and what can you do to view new technologies with objective equanimity?

Flywheel


Clock Building, Not Time Telling. Build an organization that can adapt through multiple generations of leaders; the exact opposite of being built around a single great leader, great idea or specific program. Build catalytic mechanisms to stimulate progress, rather than acting as a charismatic force of personality to drive progress.

Think of two organizations you've observed: one that followed the flywheel principle, and the other that fell into the Doom Loop. What caused the difference between the two? What does your contrast teach about why do so many organizations fall into the Doom Loop, rather than building momentum over the long term in the flywheel?
  • How do you know when it is time to change the direction of the flywheel?
  • If big change programs with lots of hoopla, tag lines, launch events, motivational meetings—and so forth—do not lead to greatness, then why are such programs so common? What should be done instead of these programs?
  • How can the flywheel concept apply to your own life and career?

Preserve the Core / Stimulate Progress


Preserve the Core and Stimulate Progress. Adherence to core values combined with a willingness to challenge and change everything except those core values—keeping clear the distinction between “what we stand for” (which should never change) and “how we do things” (which should never stop changing). Great companies have a purpose—a reason for being—that goes far beyond just making money, and they translate this purpose into BHAGs (Big Hairy Audacious Goals) to stimulate progress.

What are your core values?
  • What is your core purpose, beyond just making money?
  • What is your BHAG—big hairy audacious goal?
  • What is your first five year base camp, on the way to achieving the BHAG?
  • What practices and strategies does your organization have that are dysfunctional and should be open for change?

Thanks to Jim Collins for his powerful Hedgehog Concept of Business Positioning

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Irresistible Good To Great Secrets News

2010-09-09

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The Girl with the Dragon Tattoo

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The Girl Who Kicked the Hornet's Nest

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List Price: $15.95Amazon Best of the Month, July 2009: The girl with the dragon tattoo is back. Stieg Larsson's seething heroine, Lisbeth Salander, once again finds herself paired with journalist Mikael Blomkvist on the trail of a sinister criminal enterprise. Only this time, Lisbeth must return to the darkness of her own past (more specifically, an event coldly known as "All the Evil") if she is to stay one step ahead--and alive. The Girl Who Played with Fire is a break-out-in-a-cold-swea(read more)
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Freedom: A Novel

2010-08-30
List Price: $28.00Price: $15.12You Save: $12.88 (46%)27 used & new from $14.50Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)

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