How Irresistible Is Your USP

USP Defined

A Unique Selling Proposition (USP) defines your competitive advantage Your must identify what makes you clearly different from your competitors and emphasize these advantages in your USP marketing.

Creating a USP

The basis for developing your strong USP is your customer value proposition.

Have you created a new product or service? Ask yourself why? What customer value have you created? Does it actually offer something radically new to the market, or to fulfill deep needs customers were voicing? Make a list of all key special features and unique benefits you bring to your customers. Get real customer feedback. Ask your customers what they like best about your product, your services, or your company. Compare your offer to what your competitors are offering. Brainstorm with your sales and marketing teams to generate a set of ideas that will give you the basis for writing a strong, specific and differentiated USP. A mark of an effective USP is that it declares something your competitors would like to offer, but can't offer or are too afraid to offer.

Communicating Specific Benefits to the Customer

As many products are almost identical in their main benefits, you must identify the main advantage your product offers over the competition. In order to make your advertising message attractive, you must find an important benefit unique to your product or service in one of three ways.

1. A Specific Product feature. This USP may be based on product features associated with the product, ranging from what it does to the quality of your support services.
2. Emotion. The USP may be based of an emotional appeal, such as love, scarcity, humor, or fear.
3. Association. The USP may be linked by association with a well-known personality or event.

Humorous Advertising Slogans

Fast Food Restaurant
Eat 25 hamburgers and get 26th FREE!

How To Create Amazingly Seductive Offers

An irresistible offer is an "invitation" that is so compelling, so powerful, and so obviously attractive that no one in his/her mind could possibly refuse it.

The million-dollar question is: how can you make your offers amazingly seductive?

How Irresistible Is Your USP News

Sep

2010-09-09

Sep

The Girl with the Dragon Tattoo

2008-09-15

List Price: $14.95Amazon Best of the Month, September 2008: Once you start The Girl with the Dragon Tattoo, there's no turning back. This debut thriller--the first in a trilogy from the late Stieg Larsson--is a serious page-turner rivaling the best of Charlie Huston and Michael Connelly. Mikael Blomkvist, a once-respected financial journalist, watches his professional life rapidly crumble around him. Prospects appear bleak until an unexpected (and unsettling) offer to resurrect his name(read more)

May

The Girl Who Kicked the Hornet's Nest

2010-05-24

List Price: $27.95Amazon Best Books of the Month, May 2010 As the finale to Stieg Larsson's Millennium Trilogy, The Girl Who Kicked the Hornet's Nest is not content to merely match the adrenaline-charged pace that made international bestsellers out of The Girl with the Dragon Tattoo and The Girl Who Played with Fire. Instead, it roars with an explosive storyline that blows the doors off the series and announces that the very best has been saved for last. A familiar evil (read more)

Jul

The Girl Who Played with Fire

2009-07-27

List Price: $15.95Amazon Best of the Month, July 2009: The girl with the dragon tattoo is back. Stieg Larsson's seething heroine, Lisbeth Salander, once again finds herself paired with journalist Mikael Blomkvist on the trail of a sinister criminal enterprise. Only this time, Lisbeth must return to the darkness of her own past (more specifically, an event coldly known as "All the Evil") if she is to stay one step ahead--and alive. The Girl Who Played with Fire is a break-out-in-a-cold-swea(read more)

Aug

Freedom: A Novel

2010-08-30

List Price: $27.99Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)

Aug

Freedom: A Novel

2010-08-30

List Price: $28.00Price: $15.12You Save: $12.88 (46%)26 used & new from $14.45Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)

Aug

Six Easy Steps to Your Marketing Plan

2010-08-28

How to Get People to Buy Your Product Or Service (0); How to Create an Irresistible Offer That Sells For You (0); Your USP – You Need to Develop Your Own If You Want to Be Successful in Sales (0); Your USP – How to Turn it Into a ...

Aug

Moovin On Up's Guide to Writing Effective Product Descriptions

2010-08-20

This should grab their attention immediately and encompass your entire description in one sentence. You can do this by focusing on your USP (more on this later) or create a mystery by asking a question – people are naturally intrigued ...

Aug

Don't Think About Your Fundraising

2010-08-31

Create an irresistible call to action – demonstrating how your donors can take action to solve a problem, heal a wound or save something precious. Build a compelling – and honest – case for support. Explore your USP (unique selling ...

Aug

Selling 101 – What's Your USP? | Shaharuddin Mohamad

2010-08-13

What's unique about your product? What makes it stand out from the competition? What gives the customer a good and irresistible reason to select your product rather than those other fine products? If you're making ice cream, ...

Aug

Seven Powerful Ways To Completely Maximize Your Profits.

2010-08-28

Take a solid look at your market to find the things that are most important to the people you're selling to. Then make the most important thing your USP 5.) Irresistible offers. Make your prospects and customers offers that are so good ...

Sep

2010-09-09