you say you're still a bit iffy about investing in Facebook's panoply
of paid brand offerings (virtual gifts, banner ads, homepage
takeovers)? Not to worry: we've done some legwork for you, and turned
up some freebies at the site that could actually serve your marketing
plan to a "T." Here are a few free Facebook features you may want to
give a try:
Fan Pages. Just start one, so that lovers of your brand
can keep track of your latest campaigns and updates. Updates appear on
the newsfeeds of users, so keep your page well-populated with timely
and interesting material. These pages are visible to unregistered
Facebook users, too, and—best of all—they're indexed by search engines.
Groups. The best thing about Groups is the
function's ability to mass-message all members, making it ideal for
exclusive discounts/giveaways or event promotions.
Apps. These take a little developer time to build,
but here's a good rule-of-thumb when creating an app: be useful. Ask
yourself one question: "Would I want to download it?"
The Point: Bargain-hunt. You don't need to
spend a million to lure that many eyes to your label. Find out what
free social-media features like these can do for you first.
Facebook Connect. Using this is one awesome way to
integrate Facebook's social features into your own website. Best of
all, you can make it so that user interactions that take place at your
URL appear on their friends' newsfeeds. And it's still close to free!
Facebook Freebies Demystified News
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