And so
you say you're still a bit iffy about investing in Facebook's panoply
of paid brand offerings (virtual gifts, banner ads, homepage
takeovers)? Not to worry: we've done some legwork for you, and turned
up some freebies at the site that could actually serve your marketing
plan to a "T." Here are a few free Facebook features you may want to
give a try:
Fan Pages. Just start one, so that lovers of your brand
can keep track of your latest campaigns and updates. Updates appear on
the newsfeeds of users, so keep your page well-populated with timely
and interesting material. These pages are visible to unregistered
Facebook users, too, and—best of all—they're indexed by search engines.
Score!
Groups. The best thing about Groups is the
function's ability to mass-message all members, making it ideal for
exclusive discounts/giveaways or event promotions.
Apps. These take a little developer time to build,
but here's a good rule-of-thumb when creating an app: be useful. Ask
yourself one question: "Would I want to download it?"
The Point: Bargain-hunt. You don't need to
spend a million to lure that many eyes to your label. Find out what
free social-media features like these can do for you first.
Facebook Connect. Using this is one awesome way to
integrate Facebook's social features into your own website. Best of
all, you can make it so that user interactions that take place at your
URL appear on their friends' newsfeeds. And it's still close to free!
1
Facebook Freebies Demystified News
2013-05-13
Amazon Exclusive: Inside Inferno Explore the sights of Inferno alongside Robert Langdon in this exclusive first look at Dan Brown's latest thriller. As Langdon continued on toward the elbow of the square, he couldsee, directly ahead in the distance, the shimmering blue glass dial of the(read more)
2004-03-29
List Price: $11.99For an instant the two trains ran side by side. In that frozen moment, Elspeth McGillicuddy stared helplessly out of her carriage window as a man tightened his grip around a woman's throat. The body crumpled. Then the other train drew away. But who, apart from Mrs. McGillicuddy's friend Jane Marple, would take her story seriously? After all, there are no other witnesses, no suspects, and no case -... (read more)
2013-06-05
List Price: $11.99The sensual romance that started with the New York Times and USA Today Bestseller Surrender Your Love continues...Meeting Jett was like bad luck. Dangerous. Unpredictable. And better avoided. In his game, the stakes are high. But are they worth the risk?Brooke Stewart, a realtor in New York, finds forgetting is hard, but forgiving is harder. When the man she trusted, betrayed her, the only way to forget is to move on. Brooke is determined to start a n(read more)
2013-03-11
List Price: $11.99NEW YORK TIMES and USA TODAY?Bestselling bookMeeting Jett was like lightning. Dangerous. Better left untouched. And better forgotten. But lightning always strikes twice.Brooke Stewart, a realtor in New York, doesn't do relationships. When she's sent to a remote estate to finalize a real estate deal, she discovers her new boss is no other than the guy she left naked in bed.Sexy, dangerously handsome, and arrogant Jett Mayfield attracts trouble, and(read more)
2007-06-11
List Price: $15.00Investigator Arkady Renko, the pariah of the Moscow prosecutor's office, has been assigned the thankless job of investigating a new phenomenon: late-night subway riders report seeing the ghost of Joseph Stalin on the platform of the Chistye Prudy Metro station. The illusion seems part political hocus-pocus and also part wishful thinking, for among many Russians Stalin is again popular; the bloody... (read more)