2010-09-09
Are You Spending Too Much Time Creating?
A question I keep asking my clients is “How much time are you spending in creating new or better materials or systems vs. how much time are you spending out in front of your target market, discovering their needs?”
This is a crucial question, because most of them, sit in their offices creating website pages, new e-books, new CD’s, better products, better systems and so on when what they really need is to be out in front of their target audience - meeting them, connecting with them, identifying their real needs and frustrations and selling them on their needs and our solutions.
It’s easy to stay inside the organization and put together perfect products based on what you "guess" is the customer's needs. But to create a truly great product - one that is well received, helpful, and sells well, requires constant feedback.
And to get this feedback, you need to be in touch with your market.In front of them one to one or in some interactive format. You need to get inside their heads, and find what is keeping them awake at night, and how you can be their best and only solution to those pressing problems.
I always suggest that you spend more time being with your ideal clients than creating content for them. This isn’t to say that you shouldn’t create useful products or information to help them- but you must only focus on doing this AFTER they’ve already made the investment with you.
You must understand the business you are in,FROM your customer's point of view. e.g. Delta Airlines thinks they are in the "transport and travel" business, when they are actually in the entertainment business. They have more bums on seats in front of screens each day, than the movie theaters do, but they are not monetizing it! They still sell themselves as a commodity and are forced to compete on price!
This is why, for example, I spend a lot of time creating new content for my existing clients. But only after they have already chosen to invest with me, and, therefore, should get first access to my best thinking, my best resource, and my best tools.
While I enjoy blogging and webinars and all of the promotional speaking I am involved in, where I really shine - and where my enthusiasm is at a maximum - is sharing my expertise and knowledge with those people who have paid to come to learn from me. The people who have chosen me as their business mentor, and who rely on me to help them navigate the shortest path to massive results.
The best way to create product is to have real life experiences with your clients and
use the real life examples of clients you’ve been able to help. Reflect on
where they started, and what successes they experienced. How did you
help them create the results they achieved? Leverage their wins to enhance your product or service. That makes for a product worth paying for.
P.S. If you could use some business coaching guidance, support, or assistance, just let me know.
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Are You Spending Too Much Time Creating News
Sep
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The Girl with the Dragon Tattoo
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List Price: $14.95Amazon Best of the Month, September 2008: Once you start The Girl with the Dragon Tattoo, there's no turning back. This debut thriller--the first in a trilogy from the late Stieg Larsson--is a serious page-turner rivaling the best of Charlie Huston and Michael Connelly. Mikael Blomkvist, a once-respected financial journalist, watches his professional life rapidly crumble around him. Prospects appear bleak until an unexpected (and unsettling) offer to resurrect his name(read more)
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The Girl Who Kicked the Hornet's Nest
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List Price: $27.95Amazon Best Books of the Month, May 2010 As the finale to Stieg Larsson's Millennium Trilogy, The Girl Who Kicked the Hornet's Nest is not content to merely match the adrenaline-charged pace that made international bestsellers out of The Girl with the Dragon Tattoo and The Girl Who Played with Fire. Instead, it roars with an explosive storyline that blows the doors off the series and announces that the very best has been saved for last. A familiar evil (read more)
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The Girl Who Played with Fire
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List Price: $15.95Amazon Best of the Month, July 2009: The girl with the dragon tattoo is back. Stieg Larsson's seething heroine, Lisbeth Salander, once again finds herself paired with journalist Mikael Blomkvist on the trail of a sinister criminal enterprise. Only this time, Lisbeth must return to the darkness of her own past (more specifically, an event coldly known as "All the Evil") if she is to stay one step ahead--and alive. The Girl Who Played with Fire is a break-out-in-a-cold-swea(read more)
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Freedom: A Novel
2010-08-30
List Price: $27.99Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)
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Freedom: A Novel
2010-08-30
List Price: $28.00Price: $15.12You Save: $12.88 (46%)27 used & new from $14.45Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)Sep
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5 Biggest Time Wasters
2010-09-09
An easy way to create space in your day is to stop wasting time looking for objects. How much time do you waste looking for the same items, every day, over and over? Keys, cell phone, Blackberry, etc. How much time do you spend ... Sounds simple, but so many of us do not follow this rule, and we spend way too much time looking for lost items and getting frantic on our way out the door. Children and students need to find one spot for their backpacks and school supplies. ...Sep
09
BBC - Nick Robinson's Newslog: Harsh reality of spending cuts
2010-09-09
I explained why Swedens tax rate went as high as it did, because of Government spending. Much the same mistakes where made as in Britain. Now that sharp cuts have been made to Government spending, which you now agree was the case, ... One reason for that is that taxes kick in at too low a level of income - once you take away benefits and also impose taxes, the incentive to work is too small. So here's an idea - if we can't create a wider differential of quantity (i.e. ...Sep
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You Don't Spend Enough Time On Facebook | Ty Tribble
2010-09-08
Ty, I'm excited to hear what you have to say about facebook! I know that a lot of people do spend time on facebook, I used to spend entirely too much time on there prior to starting my blog. I don't even want to talk about how much time I spent on those silly games – which ... In short, you'll need to install the Static FBML app, add a custom tab, and learn the language, which is very similar to HTML, to create content that is appealing to your customers and prospects. ...Sep
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Save Time and Money – Develop your Products through Elance ...
2010-09-09
I'd recommend you choose fixed price and set it at between $50 and $500 , which are the lowest threshold options you have to choose from. The cost of creating eBooks vary significantly, you can spend $100 right up to $800. Naturally the quality will ... The only other consideration is lead time, how soon do you need your eBook? Most freelancers can turn something like this around in a week, so if you urgently want it for the next morning then you might be asking too much. ...Sep
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15 Brilliant Tips to Help You Earn More | FreelanceFolder
2010-09-09
Create something. I know no one has time for this, but I also know that those who say they have none just aren't making the time. Pick a product or service you want to develop and start creating it. Decide how many hours it'll take you to complete, and then book yourself as your own client. You don't have to work .... Advice I needed to hear (even if I didn't want it–haha). I love my blog, but I am coming to understand I'm spending waaay too much time on it. Great tips! ...Sep
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Obama offers more jobs ideas
2010-09-09
In a move as much as about the politics of the issue as the policy, President Obama this morning outlined a new plan to pump up hiring and avert a jobless economic recovery. "There are more than seven million fewer...Sep
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5 Signs You’re Behind on Retirement Savings
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If you’re behind on building your nest egg, here’s how to catch upSep
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Obama's bridge, train and road fix
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Government transportation spending is full of costly boondoggles.Sep
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Democrats must make jobs the message
2010-09-08
For far too many Americans, there wasn’t much to celebrate this Labor Day holiday. It’s hard to sincerely celebrate the American workforce when you’ve been out of work, or underemployed, for a year or more.Position And Grow Rich
Proven Method To Profit By Positioning You And Your Brand Effectively
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