One
reason social media sites have caught on like wildfire among users is
that, by and large, they operate on basic principles of social decency.
Now, be honest: Do your social-media skills match the subtle
standards set at sites like Twitter and YouTube?
Not sure? Well, here are a few site-inspired rules to help ensure your online outreach efforts are socially acceptable:
Bring something besides your product to the table.
People don't want just a pitch, they want a person. Don't spend
precious social-media time pushing your wares; pass a little time with
your audience. Let them get to know you and your brand.
Don't stifle the conversation. It's easy to react
negatively when you spot a negative review at a social site, but first
take a deep breath. Consider this: do the comments have merit? If so,
acknowledge them and commit to making a change. If they are silly or
mean, it's probably best to let them go. (Picture the guy with the
lampshade on his head at the cocktail reception. Best to ignore him,
right?)
Be responsive. Agencies have spent decades trying
to get people to cultivate emotional connections with logos and labels;
it's only natural that, now that they have a soapbox, users demand to
know why they should ally themselves with you. Demonstrate that you
care what your customers, donors or clients think: Follow their
discussions, engage them in dialogue, express interest in who they are.
The Po!nt: Toe the social line, my
dear. Social media sites are about being natural—in acceptable ways.
Make sure your outreach—no matter how fun or creative—always shows
consideration and respect.
1
Are You Socially Acceptable News
2008-09-15
List Price: $14.95Amazon Best of the Month, September 2008: Once you start The Girl with the Dragon Tattoo, there's no turning back. This debut thriller--the first in a trilogy from the late Stieg Larsson--is a serious page-turner rivaling the best of Charlie Huston and Michael Connelly. Mikael Blomkvist, a once-respected financial journalist, watches his professional life rapidly crumble around him. Prospects appear bleak until an unexpected (and unsettling) offer to resurrect his name(read more)
2010-05-24
List Price: $27.95Amazon Best Books of the Month, May 2010 As the finale to Stieg Larsson's Millennium Trilogy, The Girl Who Kicked the Hornet's Nest is not content to merely match the adrenaline-charged pace that made international bestsellers out of The Girl with the Dragon Tattoo and The Girl Who Played with Fire. Instead, it roars with an explosive storyline that blows the doors off the series and announces that the very best has been saved for last. A familiar evil (read more)
2009-07-27
List Price: $15.95Amazon Best of the Month, July 2009: The girl with the dragon tattoo is back. Stieg Larsson's seething heroine, Lisbeth Salander, once again finds herself paired with journalist Mikael Blomkvist on the trail of a sinister criminal enterprise. Only this time, Lisbeth must return to the darkness of her own past (more specifically, an event coldly known as "All the Evil") if she is to stay one step ahead--and alive. The Girl Who Played with Fire is a break-out-in-a-cold-swea(read more)
2010-08-30
List Price: $27.99Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)
2010-08-30
List Price: $28.00Price: $15.12You Save: $12.88 (46%)28 used & new from $14.48Amazon Best of the Month, August 2010: "The awful thing about life is this:" says Octave to the Marquis in Renoir's Rules of the Game. "Everyone has his reasons." That could be a motto for novelists as well, few more so than Jonathan Franzen, who seems less concerned with creating merely likeable characters than ones who are fully alive, in all their self-justifying complexity. Freedom is his fourth novel, and, yes, his first in nine years since The Correct(read more)
2010-09-09
yes, its socially acceptable, but it really depends on if you're eating healthy. if you're eating healthy and your at this weight then its great. to me you look like you're skinny and its a really good size to be at. ...
2010-09-09
by Dominick Brady Hip-Hop Love Stories and the Construction of Socially Acceptable Urban Identities Hip-Hop has historically existed as a. ... Back when I was nothin’You made a brother feel like he was somethin’That's why I'm with you to this day boo no frontin’Even when the skies were grayYou would rub me on my back and say “Baby it'll be okay”. In this song, the poet uses the contrasting narrative to show his love for someone who stood by him when “skies were ...
2010-09-09
I know that sounds over the top to some of you, but, honestly, would you find an ad featuring drunken men causing car accidents funny? It's practically unthinkable. Yet, sadly, there is something socially acceptable about the Jiffy Cab ...
2010-09-09
For many, food has replica rolex watches become a socially acceptable drug. It seems to numb the tensions and stresses of your life. Perhaps you use food to stuff down feelings and thoughts you don鈥檛 want to feel or think or to escape ...
2010-09-09
For example, it is socially acceptable for men to have a mustache, but not for women. It is also socially acceptable for men to have hair in the underarms, but, again, not on women. One major area of concern for women today is their ...
2010-09-09
Earlier this week, I walked into a local sports bar for a fantasy football draft with some guys I plan on soundly defeating this season.
2010-09-09
The NFL opening day lineup features the Dave Matthews Band, Taylor Swift and no drama.
2010-09-08
By Adam Holt Wednesday, September 8, 2010 11:17 p.m. Updated Wednesday, September 8, 2010 11:18:26 p.m. Ah, September. The air is a little crisper, the days are a little shorter and it is again socially acceptable to drink at nine in the morning, provided it’s a Saturday. Fall is here.
2010-09-08
I still remember my first iPod . I purchased it for $400 in the winter of 2001 and haven’t bought a CD since. The first version of this venerable device came with a tiny gray screen and the iconic navigation wheel, and was a little heavy in its deck-of-cards-sized casing.
2010-09-07
Maybe the first decade of the 21st century will come to be known as the great age of headroom. During those years, new houses had great rooms with 20-foot ceilings and entire new art forms had to be... read more
2010-09-08
responses im getting are great. "we have to so we are socially acceptable" "you would like it if it were you" "we dont do it that much"
2010-09-08
it is not socially acceptable to call someone at 6:30am unless you know they are awake
2010-09-07
@robrousseau ok seriously rousseau, when are you back in the UK ?! need to make love to you in a socially acceptable in public kinda way....
2010-09-07
Depends on the time zone you're in, & if it's socially acceptable where you are. RT @thenwchica: Is it too early to start drinking?
2010-09-05
there are 2 days a year when you can dress like an asshole and it be socially acceptable: halloween, and when gagas in town <3 thanks to ...