Questions on Marketing on Positioning and Brand Strategy ……………………..?

Identifying a unique position that offers a combination of benefits that are desirable to the target market and are not affected by competition is a key step in the ___________process.
A. product differentiation
B. positioning
C. value proposition
D. VALS
E. Geo-demographic

________________is the positive differential effect that knowing the brand name has on customer response to that product.
A. brand loyalty
B. brand preference
C. brand valuation
D. brand equity
E. none of the above

An advantage over competitors gained by offering consumers greater value is called a _________________.
A. USP
B. positioning statement
C. target market
D. competitive advantage
E. none of the above

Ensuring a product occupies a clear, distinctive and desirable place relative to competitive products in the minds of target consumers is called___________.
A. market positioning
B. market segmentation
C. target markets
D. competitive advantage
E. none of the above

Answer
B.D.D,A

How do get rid of rattling sound in brand new bathroom exhaust fan?

I just installed a brand new Broan bathroom exhaust fan and it makes a loud rattling sound. I took down the unit and when I turn it to its side or upside down, the rattling goes away. It only makes the sound when in the normal operating position. I tried adjusting some screws that are attached to the motor, but was not successful. Is this a defect and should I just return it?

Thanks
This is a $70 model with a scones rating of 2.5.

Answer
open up the cover, find the rattle, wedge it with something

Why would a brand new samsung 42″ tv have a 4″ black bar on the bottom of the screen?

I adjusted aspect ration to 16:9, screen positioning etc. It appears on every channel, hd works and his carrier is Comcast. It’s connected by hdmi.
It’s a plasma.

Answer
You need to check all the inputs to see if it’s a problem with your set or cable box.

How would you evaluate the role of advertising in a brand’s positioning?

Answer
its of absolutely no consequence whatsoever. That’s just an urban myth.

When BMW first made a strong push into the US market, it positioned the brand as being the only automobile tha?

When BMW first made a strong push into the US market, it positioned the brand as being the only automobile that offered both luxury and performance. At that time, American luxury cars were seen by many as lacking performance, and American performance cars were seen as lacking luxury. These both attributes were successfully conveyed by the BWM at US market. The clever slogan ‘The Ultimate Driving Machine’ effectively captured the newly created umbrella category ‘Luxury Performance Cars’.”

(Keller, K.L. (2006) Strategic Brand Management. Pp 149. Prentice Hall)

You are required to evaluate this scenario on the basis of following properties of Brand Positioning:

It revolves around the benefit
It is a unique valued place
It is a key determinant of operational strategies

Answer
Agreed

How do I start my Brand New 49ccPocket Bike?

Hello, I have purchased a pocket bike that runs on gas. ( brand is Giovanni)

I cannot get it to start. The instruction manual is crap. Can’t understand the english on it and visuals are not the same.

It says to switch the choke to position “C”. Where can I find this “choke’

And It says to turn ON the petrol valve… Where can I do this>?

Please help!

It will be MUCH appreciated!
What’s this “key”

If it’s a key to your car or door, then no, there is no “key”

Answer
With the key?