What is the best strategy guide brand?

I’m attempting a speed record for a game. What brand of strategy guide would be best for that? Does anyone know any good guide brands? Warn me of bad brands too.

Answer
Bradygames has the best guides ever. Easy to use, very thorough. I have their re4, radiata stories, and ffx guides, and they ROCK!!!

What is a branding strategy? What would be an example of one?

I’m having some trouble figuring this out for my marketing class because I don’t have a book! Any help is appreciated, thank you.

Answer
The use of Twitter is a strategy being used by many companies today to market itself especially TV shows. I would add Facebook to that and any of the other social networking sites.

http://www.brandingstrategyinsider.com/

They also mentioned the strategy of Saturn to use their social responsibility.

G

What are the benefits to a company of a well-executed BRANDING strategy? What are the benefits to a consumer?

Answer
You can read this for some basics: http://en.wikipedia.org/wiki/Brand_management

A good brand strategy will increase sales of each product sold under the brand label because consumers will trust it based on brand affiliation. More can be charged for each product based upon its perceived increase in value through association with the brand and other products in it. One advertisement can promote all products in the brand.

The consumer can benefit because each product in the brand should be quality controlled to make sure that it does not bring down the perceived quality of the entire brand. Pricing might actually be less because the product doesn’t need to be as heavily marketed individually.

Branding strategy trend in the coffee industry?

Answer
This web site gives lots of information on Branding Strategy in the Coffee industry.

http://www.associatedcontent.com/article/598291/brandbuilding_strategy_in_the_coffee.html