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Wednesday, April 23rd, 2014

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Wednesday, April 23rd, 2014

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Wednesday, April 23rd, 2014

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looking for branding strategies of a large company?

· Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity?

Answer
Obviously companies like Nike or McDonalds do an amazing job at branding (Nike in particular). They have catchy phrases. They make you want to be in the “in crowd”. They make you want to emulate their athletes or celebrities. Nike’s “just do it” so known everywhere. McDonald’s “i’m lovin’ it” is known everywhere and almost anyone can hum the McDonalds tune.

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Wednesday, April 23rd, 2014

different branding strategies?

what are the different branding strategies?
what are the different branding strategies.. i have 6 strategies.. pls give me the meaning of each..
1. individual name
2. blanket family name
3. separate family name
4. Corporate name combined
5. Line extension
6. co-branding

Answer
More info please!

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Wednesday, April 23rd, 2014

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Wednesday, April 23rd, 2014

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Tuesday, April 22nd, 2014

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Tuesday, April 22nd, 2014

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Tuesday, April 22nd, 2014

what is a flagship brand?

Answer
Flagship brand simply put is the leading brand of the company – the product that is most well known for the company. In effect, it is the brand that defines the company.

In making a flagship brand, it is the brand that is being pushed by the company with a comprehensive marketing strategy because it is the brand that has the potential to become the biggest. Once the flagship brand has successfully penetrated the market, then the company can launch other products riding on the coattails of that brand,

Example is the Tampa-headquartered restaurant chain Outback (NYSE: OSI) which currently has 1,319 restaurants in its system. Outback Steakhouse is its flagship brand, with other brands including Fleming’s Prime Steakhouse and Wine Bars, Roy’s, Carrabba’s Italian Grills, and Bonefish Grills.

From Yahoo Answers

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Tuesday, April 22nd, 2014

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Are brand extensions an important brand-growth strategy or can they endanger brands?

I would like your opinion and any information to back that up. Say some research that you may have read or data. Also could you give me the article or web site that you got your information from, Thanks. Yes this is for a class. I am trying to back up my Idea.

In my opinion I believe that brand extensions have the potential to enhanced a brand. A good example of this is the introduction by the Coca Cola Company for Vanilla Coke. For over 100 years, Coca Cola has been a recognized soft drink.

With the introduction of Vanilla Coke, I believe that it help extended the life of Coca Cola to a certain extent. By adding a new extension to a name brand you give your brand a new flavor to others who don’t mind trying something different or to those who may like that new flavor better than the old. You also have those that say at times fell that they need a change for the taste bud to get into as well.

Answer
A very successful brand extension is that of L’oreal. But it started way from history. The cosmetic skin care brand Lancome was already very successful. Then, they decided to do a pharmacy version of it ala Boots. That was a clean split – Lancome sold in Department stores and Loreal in Pharmacy. It started with skincare (which had the Lancome formulation) – Plenitude range (today gone), as an initial inroad. Today they are both sold in department stores.

Then they did cosmetics. These are very successful brand extensions competing with Maybelline, REvlon.

I reserve my thoughts on their hair salon product – they try to get into the Wella category. They have managed some in-roads, and their professional series are doing quite well. But I think it has an effect on their normal shampoo range – there seem to be some cannibalisation.

When Dove changed from soap to shower gel, they did pretty good. Then it went into hair products. Today this P&G brand is fighting against other P&G brands – Head and Shoulders, Pantene, Vidal Sassoon. I wonder if it is one brand extension too many seeing how limited shelf spaces are in Supermarkets and pharmacies.

These are very public cases that I’m sure information is readily available.

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