ingredient branding strategy?
full question: If you’re marketing a certain brand of blueberry cheesecake, what kind of ingredient branding can you use? How would this ingredient branding strategy be beneficial for your blueberry cheesecake brand?
It depends if any of your ingredients are recognized brands. A lot of ingredient branding nowadays is by food conglomerates that own multiple brands. So the cross branding benefits are not necessarily seen by these corporations as limited to the item itself.
Every cheesecake company I’m aware of makes a wide variety of types of cake — not just blueberry. And their ingredient branding tends to be for mix-ins (made with Oreos, M&M’s etc). I guess you could focus on the brand of graham cracker crust, or on the cream cheese. But if you are focused on blueberry maybe the blueberries are special — Made with Wild Maine Blueberries, etc.
Or maybe you brand the cake itself based on where you produce it — some states have marketing programs — Made in Vermont comes to mind. Or where you sell it — Junior’s in Brooklyn sells lot of cake on QVC (or HSN) based on the tradition of their old style eatery.