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Corporate Wear Is More than Just A Style Statement

Wednesday, July 30th, 2014
Identity Development Requires Process IMprovement

Every company needs an identity, and for some this means finding corporate clothing that conveys the right messages about the brand. Appearances are important, and a person’s choice of clothing often plays a role in the impression they make on clients. Hence, the importance of choosing the right corporate wear should never be underestimated.

Corporate clothing reflects the services a company provides. It underpins all of the expense and effort that has been made to build a brand identity. The right clothing is a great advertisement for the standards and values of a company, and it is always on display.

Finding the right corporate wear obviously depends on defining the look that a company needs, and this will stem from the decisions that are made about what makes the right corporate image. This will depend greatly on what industry a company is in and what kind of services it provides, but will also be impacted by the kind of customers it wants to attract. Some companies will be less formal than others, but it is still vitally important to have consistency in corporate wear.

Some companies might need to have a logo or brand name on their corporate clothing, others might not. Some might need practical staff uniforms suited to specific tasks, while others might require a more executive look. No matter what is required, there are stockists of corporate wear that understand the importance of clothing as an advertisement for a company. These stockists often have a full range of clothing options, and can often manufacture clothing to order.

One can browse through the stockists’ websites which often shows a wide range of solutions on offer, from suits and blouses, to waistcoats and maternity wear for the office.

Finding the right supplier of corporate wear begins by deciding what you want your company’s look to be, but it also depends greatly on finding a company that can provide a range of corporate wear that is both practical and stylish. The best way to ensure that you make the right choice of supplier is to browse their range of styles and to explore how flexible it can be in making clothes that suit a company’s brand image.

Corporate wear does not have to be dull or homogenous; it can be individual, attractive and striking. It can also define a company’s standards, so it pays to explore the different options that are available for such an important element of corporate identity.

There is no need to settle for a corporate look that is dull. Corporate wear is not about fading into the crowd. It is about standing out and making a positive statement.

Matrix Uniforms offers a wide range of %26lt;a href=http://www.matrixuniforms.co.uk/Corporatewear.56/%26gt;corporate wear%26lt;/a%26gt; to help you create that right impression. Corporate clothing %26 staff uniforms at Matrix Uniforms are strictly designed to match your needs.

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Wednesday, July 30th, 2014

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Categories : brand strategy

Wednesday, July 30th, 2014

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Wednesday, July 30th, 2014

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Wednesday, July 30th, 2014

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Categories : brand strategy

Attraction Marketing Methods A Personal Branding Strategy

Wednesday, July 30th, 2014
Brand Positioning Requires Process IMprovement

In this article, we cover the most important consideration in attraction/internet marketing. Branding is the most important element of a campaign. Personal branding is also the most overlooked or neglected part of most people’s considerations. It’s not about your ego, but you must become the leader that others will want to follow. Regardless, the key element in this strategy is creating and promoting the most important brand on the planet, which is absolutely critical to your success: ‘You, Inc.’

Personal branding can be approached in a multitude of ways. We recommend starting with the basics, however. Although this may seem to be, and is, about self promotion, there is nothing immoral, illegal, or fattening about personal branding. If you understand that someone has to be your advocate, who better than doing it yourself? If you believe in yourself, it should make sense. It is up to you and solely your responsibility. And not only that, but realize that limiting your own achievement is detrimental not only to you, but to everyone who you could have helped if you had taken on this important task. So while personal branding may seem self-centered on the surface, in reality it is about operating on a higher plane and enabling you to serve others at a higher level.

Hopefully, a personal branding strategy is something that you are comfortable with, and if so, what are its essentials? One obvious key is a fundamental belief in your own abilities and individual ‘worth.’ For most, this may seem strange to consider, but it is the key to branding. Beyond that, here are a few strategies to consider in your own attraction marketing and personal branding campaign:

* Establish your own blog. My personal blog is branded with my own name, JimGreen.us. For most entrepreneurs, consultants, and even employees, this is the favored approach. If possible, establish your presence and domain ‘dot’ com.
* Facebook strategy. Everyone should have their own personal Facebook page, although the personal page is more about relationships than ‘branding.’ In addition to personal pages, a ‘fan page’ can be created to enhance your personal brand.
* Contribute articles and media content. Find opportunities to provide articles to publications and media ‘expert’ interviews. The only difference between you and someone in your profession who appears in the media is that they engaged and took action. You have the same knowledge of your profession that they have. Truly take the ‘high road’ to celebrity status because it’s your destiny and not for personal ‘glory.’
* Become active in your community and volunteer to speak to local groups in your area(s) of expertise. Local Rotary, Kiwanis, and Lions, etc. are continually in need of speakers for their weekly meetings and agendas. Join groups you like and volunteer to take on leadership.

Step up to the necessary involvement and take action to establish your brand. If you choose to move in this direction, you will receive back more than you give. You’ll discover the truth of Dr. Ivan Misner’s motto: ‘Givers Gain.’ Taking on this challenge will enable you to contribute in ways you didn’t before realize were possible.

Jim Green is an attraction marketing specialist with a passion for online strategy development. To see his live attraction marketing sytem visit his customizable landing page, which is powered by My Lead System Pro.

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Brand Strategy Must Never Go Out of Your Sight

Wednesday, July 30th, 2014
Brand Positioning Requires Consistent Feedback

In the last few decades companies have understood the value of a brand and its association with its customers with their progressive learning curves. They learned that brands are intangible assets and can increase and decrease in value reflecting its familiarity with its target consumers. Having a clear vision and complementing it with a powerful value chain is what one is required to do. But in the due course it is essential to revisit the basics of one’s brand and its association with its segment. Companies must either think of new ways to contribute to the brand or must integrate its value chain components in an efficient manner than before. This will please its customers giving rise to a whole new brand strategy for it to follow which it can use as an advantage in the future.

Samsung electronics was only limited with its dominance in the flat panel televisions but now it is a true global brand. The brand has expanded its reach from being stationed itself in the living rooms to the pockets of people with its range of android phones. People now recognize Samsung as a tough competitor to Apple, which helps its customers to share personal information with the best technology available in the market. Unlike those days, when the brand only hung in the wall broadcasting programs for few hours, it now enjoys a personal relation with its users helping them to make calls, play online games with their friends and stuffs that add value to human life in deeper ways. Samsung’s brand strategy was to clearly establish itself as an elite name in the electronics market and it did that utilizing its resources more effectively that it did before. The Interbrand global ranking for 2011 has evaluated Samsung at 17th spot among the brands with highest brand values. Samsung has also grown its brand value by more than 20% and is among the highest gainers in the 2011 Interbrand list. Samsung is defiantly one of the biggest brands from Asian markets in the present time.

As Samsung evolved and increased its brand value gaining respect, Nokia which used to be the leader in the phone market saw a staggering 15% fall in its brand value in the same year. Nokia failed to continue its tradition to remain the most user friendly phone maker. Nokia did not see the touch phenomenon heading its way and when it finally did it was too late. The current market of Smartphones now has lesser Nokia phones and that’s decreasing with each day. Nokia never anticipated that touch screens which were already existing in the market could hit its range of Smartphones like a thunder strike. Given Nokia’s technical knowhow, it can be assessed that Nokia could have made something similar to android powered Samsung phones or I-Phones but failure to anticipate and carry out a strategy to counter the surge from Samsung and apple reflected its lopsidedness with its brand strategy.

With time brands undergo changes and evolve. They put in their best resources to gain and retain customers. Although many fail in this process but those who succeed are found to have maintained their close connection with their customers with time.

Charles Elena Design is an award winning web design studio in Melbourne specialized in defining brand strategy for corporate branding, brand development and brand management related services. Visit http://www.charleselena.com.au for brand management services of the highest standard.

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Wednesday, July 30th, 2014

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Categories : brand strategy

Company Naming vs. Company Branding

Wednesday, July 30th, 2014
Brand Growth Requires Process IMprovement

For start up companies and entrepreneurs looking to launch their new businesses, the question often arises ‘Do I just need a business name, or do I need branding?’ The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation. A good company name can generate immediate interest and intrigue, but it doesn’t tell the whole story (and it shouldn’t have to!). To convey the full brand message, the company name needs to be supported by other key elements. These should include a descriptor phrase, a supporting tag line/positioning statement, a well-conceived logo design with complimentary color schemes, an intuitive website design and navigation, matching collateral pieces (brochures, business cards, etc.) as well as integrated social media pages (e.g. Facebook, Twitter, YouTube, etc.). You will also need to consider the tone of your company communications (e.g. friendly vs. formal, entertaining vs. educational) and its ‘brand voice.’ If company naming is two dimensional in nature, then branding is three dimensional, affecting more of the senses and providing greater depth to the company identity.

Moving beyond the introduction

According the SBA.gov, over 600,000 new businesses start up each year. With such a competitive environment, it’s not enough to have a catchy or creative company name. By branding a company, you give your business an entire story, not just a title page. It invites potential customers to go beyond the outside jacket and look ‘inside the book.’ Then they will read more, see more and learn more about what you do. Branding a company creates a higher level of engagement by providing a compelling message that starts with the name and ends with decisive action — a desire to join in, sign up, request a quote, or purchase a product. Company names comprise the cornerstone of branding, but they are not the entire building. That is why so many internet start ups fall short, creating zany brand names with little to no continuity to them. They announce themselves with a shout and then have nothing left to say. Company branding, like any professional business service, requires a degree of thought and expertise in order to achieve the desired outcome – attracting the right audience with the right message to achieve the right response.

When in doubt, test it out

So before jumping at the first clever name, try practicing it as part of an elevator speech. Can you follow it up with an intuitive and compelling tag line or catch phrase? Does the name provide you with an entire marketing lexicon of words that support your brand message and your brand positioning? Does it segue easily into a deeper conversation about the benefits your company provides? Or does it stop cold, leaving the listener with a puzzled ‘huh?’ that requires lengthy explanation and clarification. If you are pondering your company identity, then by all means aim high for a great company name, that ‘title’ to your company book. Just be sure to follow it up with a great story, a real page turner, one that your fans can’t put away. That’s when you go from a company name to a company brand. If you do it, and do it well, you may just find yourself on the next bestseller list!

Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.TungstenBranding.com

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Categories : Positioning